Bridging People and Technology with Design

In this panel discussion, we will look at the increasing importance of user interface (UI) and user experience (UX) design, especially in web and mobile applications. Is having an aesthetically pleasing interface enough to keep your users coming back? How does one design an application that is simple to use yet engaging and fun?

We will examine how entrepreneurs and developers can leverage on existing resources and trends to get design inspirations, and also how one can achieve effective simplicity in user experience design. We will also explore the ways to integrate design into the development flow, as well as using analytics to drive design decisions through techniques like A/B testing.