ReLIVE 11 - Researching Learning in Virtual Environments schedule
Wednesday 21st September 2011
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Chaired Debate: the Future of Virtual Worlds
by Ian Hughes/epredator, Bill Thompson, Rebecca Mileham and PaulHollins
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The Evolution of Advertising Engagement: From Mad Men to Virtual Worlds
by Robin Wight
Interactive communication that engages consumers –rather than preaches – has always
been present in the best work of adland. Do the best creative solutions from this world
provide any lessons for the virtual world?
Using examples such as Orange and 118118, as well as creative mentoring work done by
16 year olds, the presentation will look at the way advertising creativity works. As well as
the way - as shared by new learnings from Brain Science - it often fails.
The explosion of Social Media in adland provides new tools for interactivity and perhaps a
bridge to the immersive virtual world.
Thursday 22nd September 2011
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Where Next? From the Virtual and Philosophical, to the Real and Practical
by Andy Piper
The virtual and digital spaces are exciting frontiers in our
explorations of how new technology can reshape the ways in which the
human race learns and interacts. It's exciting, but we are being challenged
to do more, with less. So, how can we harvest what we learn
from those spaces, and how are they affecting the ways in which we work?
Andy will attempt the delicate balancing act of wrapping up the key
things that we learn and share together at ReLIVE11, and to talk about
how businesses and large organisations are starting to both explore
the social web, and exploit new consumer technologies. How is it really
possible to innovate and be creative, to reach more and new audiences
and learners?
He'll also present some of his thoughts about key technologies and research
directions to watch over the coming 1-5 years.
ReLIVE 11 - Researching Learning in Virtual Environments
21st–22nd September 2011
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