Tuesday 8th March, 2011
8:30am to 9:15am
Over the past several decades, athletic franchises have successfully transformed spectator sports into "mega" experiences that put the fan at the center of the action. In doing so, they've grown their audience base and discovered new and extremely lucrative sources of revenue. Now, savvy companies are taking a page out of the play book of America's most successful sports teams. Their effort to put the "fan on the field" represents a new and more sophisticated approach to customer interaction. And the results speak for themselves-heightened levels of customer loyalty, a stronger presence across Social Networks, faster growth and an ability to capitalize on progressively larger opportunities. Join Justin Shriber, Oracle CRM Vice President, as he rolls footage of today's winning companies and provides color commentary on the teams they are building and the plays they are running to take their game to the next level.
Speaker: Justin Shriber, Regional Vice President, CRM On Demand, Oracle
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