Wired to Care: How Companies Prosper When They Create Widespread Empathy

A session at Sales 2.0 Conference

Tuesday 8th March, 2011

9:15am to 10:00am (PST)

Recent history has seen the rise of innovation as a key mandate for driving top-line growth in business across multiple sectors. But as organizations have devoted increasing resources and attention to innovation, a critical issue has been ignored in the process. How can you create new value if your company doesn't have a gut sense for what people outside its walls actually value? The challenge facing business today isn't a lack of innovation, it's lack of empathy. Dev Patnaik takes audiences inside leading companies like IBM, Target and Intel to see how empathy can drive change and growth. He'll dives deep into the human brain to find the biological sources of empathy and their critical role in decision-making, learning, and judgment.
Speaker: Dev Patnaik, CEO, Jump Associates

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Time 9:15am10:00am PST

Date Tue 8th March 2011

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