Tuesday 8th March, 2011
3:10pm to 4:00pm
It's often difficult for executives to navigate the social media space on a personal level. How can you use Facebook and Twitter to convey who you are to a general public that includes not just your friends and family, but also your colleagues, employees, and customers? Get advice about how to express yourself online - both personally and professionally -- from former Kodak CMO Jeff Hayzlett, who is widely recognized in the business world for his engaging and prolific use of social media platforms like Twitter, as well as for his media and marketing savvy. Bestselling author Jeff Hayzlett will address such key points as how to draw the line between the formal and the informal, and what topics make for the best tweets and status updates.
Speaker: Jeff Hayzlett, Bestselling Author, The Mirror Test
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