Usability testing in survey research allows in-depth evaluation of how respondents use, understand, and navigate web surveys and web survey features. This course will introduce participants to the principles of usability testing that are currently being used for website and product testing and show how these methods can be adapted for use as a pretesting method in survey research, reducing respondent burden and improving data quality. The course will start with a brief description of what usability testing is and why it is needed in survey research. We will then describe the basic methods for conducting testing, such as developing test scenarios and tasks used to evaluate research questions, analyzing test findings, and making revisions to the web survey design.
This course has two primary objectives (1) to provide researchers with an empirical and theoretical foundation for applying pretesting methods to web-based surveys; and (2) to provide attendees with the actual tools and techniques necessary to begin conducting usability testing in their own work. This course will provide real-life examples for applying these methods, specifically to surveys. The course will also briefly discuss pros and cons of certain software choices.
Who Should Attend:
Survey and market researchers who use websites to conduct surveys or collect data and are interested in learning successful ways for improving websites and increasing the quality of the data they collect.
**Please note that this course has been approved for PRC credit (3.5) hours and CPSM credits (4)
5th–7th October 2011