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by Rand Fishkin
How to build a passionate community to do your job for you and propel your business to SEO and social media success. Rand has not only built a phenomenal community of his own, but also advised companies around the world on how they should go about it. Expect to hear tips he’s never shared before.
As companies grow, they get good at some things and really, really bad at others. SEO is often one of the things they often get bad at. Having suffered through the frustrations first hand many times over, Tom is going to share some of the specific ways big businesses fail and tips and tricks for overcoming their failings.
To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together, build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with large data-sets.
WordPress is one of the easiest platforms on which to build a site. In general, this is a good thing, but out of the box, there are a bunch of things you should be doing to get the best SEO performance. With his canonical SEO plugin for WordPress having just moved to version 1, Joost is the best person to tell us what to do.
by Rob Ousbey
Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfectly positioned to share his tips and tricks.
by Wil Reynolds
Are you guilty of treating content strategy like the poor relation to your link building efforts? Wil is passionate about ways that businesses of all sizes can truly shine when they consider them one and the same.
Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.
by Wiep Knol
Wiep won plaudits last year for his incredibly transparent and actionable link building examples. This year he’s back to talk about how he uses competitor research to inform specific link building activities.
How you structure your website, how you design your outreach and content strategies, how you build a community; all these things are greatly impacted by how incentivised your users are to help you out. Richard will be sharing real campaign experience of adding game theory and behavioural economics into SEO campaigns and explaining the difference between game dynamics and game mechanisms.
Do you ever wish you could be a fly on the wall as the best in the industry build links? As he reveals details of what has worked for him and his clients, Patrick will let you watch over his shoulder.
by Hannah Smith
Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Hannah’s talk will give you an insight into how we think about link bait at Distilled.
After an off-the-cuff comment at #mozcon in July, we have persuaded Stephen to break open his personal Evernote account. This is where he stores everything that inspires him on- and off-line. If a salesperson’s greatest asset is their rolodex, a CRO expert’s might just be their swipe file. This session is the only way to see the secrets.
As a global integrated agency, OMD have access to unique cross-campaign data points that expose detail of the big brand advantage in ways never before seen outside the research departments of huge agencies. He will be sharing some of the secrets learnt from campaigns for the likes of Waitrose and McDonalds as well as telling smaller brands how to make the most of the same effects.
You might have seen the nail-biting finish to the head-to-head “presentation-off” in Seattle where Rand snuck in ahead after a recount of the audience vote. Will and Rand have competed head to head to give the best presentation at all of our events and this year we are trying something new. At lunchtime on the second day, they will each be given some websites and a few hours to prepare their decks from scratch ready for a live site review at the end of the conference. Hold onto your seats – this is going to be frantic as they take all the stress of preparing a head to head presentation and compress it into a few hours.
24th–25th October 2011