Sessions at SearchLove London about Search Engine Optimization

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Monday 24th October 2011

  • Everything’s easier with fans

    by Rand Fishkin

    How to build a passionate community to do your job for you and propel your business to SEO and social media success. Rand has not only built a phenomenal community of his own, but also advised companies around the world on how they should go about it. Expect to hear tips he’s never shared before.

    At 9:10am to 9:55am, Monday 24th October

    Coverage write-up

  • Big Business SEO

    by Tom Critchlow

    As companies grow, they get good at some things and really, really bad at others. SEO is often one of the things they often get bad at. Having suffered through the frustrations first hand many times over, Tom is going to share some of the specific ways big businesses fail and tips and tricks for overcoming their failings.

    At 9:55am to 10:40am, Monday 24th October

  • The modern SEO’s toolkit

    by Will Critchlow

    To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together, build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with large data-sets.

    At 11:40am to 12:25pm, Monday 24th October

  • Wordpress SEO

    by Joost de Valk

    WordPress is one of the easiest platforms on which to build a site. In general, this is a good thing, but out of the box, there are a bunch of things you should be doing to get the best SEO performance. With his canonical SEO plugin for WordPress having just moved to version 1, Joost is the best person to tell us what to do.

    At 2:00pm to 2:45pm, Monday 24th October

  • Outreach: is it all about hustle?

    by Rob Ousbey

    Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfectly positioned to share his tips and tricks.

    At 3:00pm to 3:45pm, Monday 24th October

    Coverage slide deck

  • Your content strategy is part of your link building strategy

    by Wil Reynolds

    Are you guilty of treating content strategy like the poor relation to your link building efforts? Wil is passionate about ways that businesses of all sizes can truly shine when they consider them one and the same.

    At 3:45pm to 4:45pm, Monday 24th October

  • Give it up

    Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.

    At 4:45pm to 5:30pm, Monday 24th October

Tuesday 25th October 2011

  • Personalisation, Profiles and Privacy

    by Ciaran Norris

    Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? Ciaran is going to help us understand it all.

    At 9:40am to 10:25am, Tuesday 25th October

  • Making competitor analysis useful

    by Wiep Knol

    Wiep won plaudits last year for his incredibly transparent and actionable link building examples. This year he’s back to talk about how he uses competitor research to inform specific link building activities.

    At 10:25am to 11:10am, Tuesday 25th October

  • Gamification: the art of getting everyone else to do your work for you

    by Richard Baxter

    How you structure your website, how you design your outreach and content strategies, how you build a community; all these things are greatly impacted by how incentivised your users are to help you out. Richard will be sharing real campaign experience of adding game theory and behavioural economics into SEO campaigns and explaining the difference between game dynamics and game mechanisms.

    At 11:25am to 12:10pm, Tuesday 25th October

  • Real world link building case studies

    by Patrick Altoft

    Do you ever wish you could be a fly on the wall as the best in the industry build links? As he reveals details of what has worked for him and his clients, Patrick will let you watch over his shoulder.

    At 12:10pm to 12:55pm, Tuesday 25th October

  • The past, present and future of link bait

    by Hannah Smith

    Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Hannah’s talk will give you an insight into how we think about link bait at Distilled.

    At 1:40pm to 2:25pm, Tuesday 25th October

  • What does a CRO expert bookmark?

    by Stephen Pavlovich

    After an off-the-cuff comment at #mozcon in July, we have persuaded Stephen to break open his personal Evernote account. This is where he stores everything that inspires him on- and off-line. If a salesperson’s greatest asset is their rolodex, a CRO expert’s might just be their swipe file. This session is the only way to see the secrets.

    At 2:25pm to 3:10pm, Tuesday 25th October

  • How brands should do SEO

    by Martin Macdonald

    As a global integrated agency, OMD have access to unique cross-campaign data points that expose detail of the big brand advantage in ways never before seen outside the research departments of huge agencies. He will be sharing some of the secrets learnt from campaigns for the likes of Waitrose and McDonalds as well as telling smaller brands how to make the most of the same effects.

    At 3:25pm to 4:10pm, Tuesday 25th October

  • Head to Head – Live Site Reviews

    by Will Critchlow and Rand Fishkin

    You might have seen the nail-biting finish to the head-to-head “presentation-off” in Seattle where Rand snuck in ahead after a recount of the audience vote. Will and Rand have competed head to head to give the best presentation at all of our events and this year we are trying something new. At lunchtime on the second day, they will each be given some websites and a few hours to prepare their decks from scratch ready for a live site review at the end of the conference. Hold onto your seats – this is going to be frantic as they take all the stress of preparing a head to head presentation and compress it into a few hours.

    At 4:10pm to 5:10pm, Tuesday 25th October