SearchLove New York schedule

Monday 31st October 2011

  • Introduction

    by Duncan Morris

    At 9:00am to 9:10am, Monday 31st October

  • The modern SEO’s toolkit

    by Will Critchlow

    To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together, build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with large data-sets.

    At 9:10am to 9:55am, Monday 31st October

  • The next level of social integration

    by Mat Clayton

    Custom actions mean you can allow your users to broadcast how they interact with your site. Doing so can supercharge your user acquisition, retention and site usage. Mat will walk us through his experiences as a Facebook launch partner on the new social streaming features and show you how you can use these techniques on your site.

    At 9:55am to 10:40am, Monday 31st October

  • Everything’s easier with fans

    by Rand Fishkin

    How to build a passionate community to do your job for you and propel your business to SEO and social media success. Rand has not only built a phenomenal community of his own, but also advised companies around the world on how they should go about it. Expect to hear tips he’s never shared before.

    At 10:55am to 11:40am, Monday 31st October

  • Winning at Local SEO with boatloads of data

    by David Minchala

    David has access to more local SEO data than we’ve ever seen. By digging into the details of both regional and national campaigns for companies of all sizes, he is going to show us what really works and what really doesn’t in the tricky world of local search.

    At 11:40am to 12:25pm, Monday 31st October

  • Mining Social Data for SEO and Profit

    by Laura Lippay

    Search engines want to rank sites that people find valuable. So how do you know if they think yours is more valuable than the next guy? What do people like or dislike about your brand assets (brand name, products, services, executives, bloggers, etc)? What do they like or dislike about your competitors? What do they want more or less of out of your brand or your industry? And how can all of this help you determine what to build into your site to make it more valuable to your audiences? In this session we’ll dive into social media monitoring tools and extract data around a brand and build a mini competitive SEO strategy.

    At 1:15pm to 2:00pm, Monday 31st October

  • The past, present and future of link bait

    by Rob Millard

    Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Rob’s talk will give you an insight into how we think about link bait at Distilled.

    At 2:00pm to 2:45pm, Monday 31st October

  • Surprising lessons from growing Facebook, Mint.com and Appsumo

    by Noah Kagan

    Having had phenomenal success using a huge range of techniques to market some very different businesses online, Noah’s tips and tricks are definitely not to be missed. If you can’t see ways to apply his success to your business and your clients’ businesses, you aren’t trying hard enough.

    At 3:00pm to 3:45pm, Monday 31st October

  • Your content strategy is part of your link building strategy

    by Wil Reynolds

    Are you guilty of treating content strategy like the poor relation to your link building efforts? Wil is passionate about ways that businesses of all sizes can truly shine when they consider them one and the same.

    At 3:45pm to 4:45pm, Monday 31st October

  • Give it up

    Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.

    At 4:45pm to 5:30pm, Monday 31st October

Tuesday 1st November 2011

  • Introduction

    by Duncan Morris

    At 9:30am to 9:40am, Tuesday 1st November

  • Targeting humans

    by Michael King

    The ballooning volume of social data increasingly tells us what people are talking about and gives us tools to know more about who those people are. Mike has been researching keyword level persona data, real-time keyword volumes and how to tie this all together into successful content and link building strategies. Thankfully, he’s going to share all his secrets with us.

    At 9:40am to 10:25am, Tuesday 1st November

    Coverage slide deck

  • Reputation management in an instant world

    by Rhea Drysdale

    What should companies and individuals be doing to safeguard and improve their online reputations in a world where the search engines are exposing more information faster than ever before. How can you tell if someone is sabotaging your reputation and what do you do if they are? For most “regular” SEOs, reputation management is all about pro-activity and spotting / fixing issues early. Rhea will show you how.

    At 10:25am to 11:00am, Tuesday 1st November

  • What does a CRO expert bookmark?

    by Stephen Pavlovich

    After an off-the-cuff comment at #mozcon in July, we have persuaded Stephen to break open his personal Evernote account. This is where he stores everything that inspires him on- and off-line. If a salesperson’s greatest asset is their rolodex, a CRO expert’s might just be their swipe file. This session is the only way to see the secrets.

    At 11:15am to 12:00pm, Tuesday 1st November

  • Big Business SEO

    by Tom Critchlow

    As companies grow, they get good at some things and really, really bad at others. SEO is often one of the things they often get bad at. Having suffered through the frustrations first hand many times over, Tom is going to share some of the specific ways big businesses fail and tips and tricks for overcoming their failings.

    At 12:00pm to 12:45pm, Tuesday 1st November

  • Why I’m a white hat now

    by Bob Rains

    If you’ve ever seen Bob talk, you know some of the amazing and nefarious ways he has put his creativity to shady use in the past. Finally, though, the beast has been tamed. Bob has finally come to see the ways that white hat creativity have a higher ROI, are more effective and at least as much fun as his old ways. Intrigued? We were. This session will be unmissable.

    At 1:30pm to 2:15pm, Tuesday 1st November

  • Outreach: is it all about hustle?

    by Rob Ousbey

    Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfectly positioned to share his tips and tricks.

    At 2:15pm to 3:00pm, Tuesday 1st November

  • WordPress SEO

    by Michael Gray

    WordPress is one of the easiest platforms on which to build a site. In general, this is a good thing, but out of the box, there are a bunch of things you should be doing to get the best SEO performance. Anyone who has read Graywolf’s blog knows the depth of his knowledge on this subject – he is going to cover the common mistakes he sees, advanced setup and configuration tips and everything you need to do in order to perfect your WordPress setup.

    At 3:15pm to 4:00pm, Tuesday 1st November

  • Head to Head – Live Site Reviews

    by Rand Fishkin and Will Critchlow

    You might have seen the nail-biting finish to the head-to-head “presentation-off” in Seattle where Rand snuck in ahead after a recount of the audience vote. Will and Rand have competed head to head to give the best presentation at all of our events and this year we are trying something new. At lunchtime on the second day, they will each be given some websites and a few hours to prepare their decks from scratch ready for a live site review at the end of the conference. Hold onto your seats – this is going to be frantic as they take all the stress of preparing a head to head presentation and compress it into a few hours.

    At 4:00pm to 5:00pm, Tuesday 1st November

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