by Rand Fishkin
In 2011, web marketing can no longer be segmented into tidy buckets. The power of connecting content marketing with SEO and social media can be tranformative for any business, from startup to enterprise. In this talk, SEOmoz founder Rand Fishkin will show off the process and share actionable tactics to leverage the power of Google, Bing, Twitter, Facebook and more in ways that yield more than the sum of their parts.
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
2nd–3rd November 2011