Sessions at Seattle Interactive Conference 2011 about SoLoMo on Thursday 3rd November

Whether you are a search engine giant or a social start up, “local” is a five-letter word surely on your mind (“hyper” is probably another one…). As location-based technologies become more refined, opportunities for new local experiences are growing quickly for users, businesses and marketers alike. This renewed focus on the world immediately around you is ushering a virtual gold rush of ideas, brands and products into the space.

The Local Conversation, moderated by Seattle’s Scott Macklin, Associate Director of the Masters of Communication in Digital Media program at the University of Washington, will address the very latest in the local space, including:

• Where has local been, and where is it going? What’s working and what’s yet to be proven?
• What is the next big thing for location-based apps?
• What is the state of check-ins, location declaration and privacy?
• What is it that users and businesses are seeking from hyperlocal products? (and are they at odds with each other?)
• And how can local benefit communities and smaller groups, and to what extent is “local” providing a stage for everyday voices and events to go national or global?