Sessions at Seattle Interactive Conference 2011 about Copywriting

Wednesday 2nd November 2011

• The Visible Word: Building Credibility With Transparency In Copywriting

  by Jason Toon

  With the wealth of information now available to any consumer within seconds, it’s getting harder to fool any of the people any of the time. The old paradigm of iron-fisted control of your story just won’t work, and worse, will make your audience feel like you’ve got something to hide. Telling a convincing story today involves winning your audience’s trust by anticipating and acknowledging their reactions - and maybe even agreeing with them.

  • Copywriting
  • Transparency

  At 1:00pm to 2:00pm, Wednesday 2nd November

  In 101, Washington State Convention Center