Sessions at Seattle Interactive Conference 2011 about Local

Wednesday 2nd November 2011

• SoLoMo Coming of Age: From Local Expression to Local Advice

  by Jason Karas

  The desire to share ideas is core to the human psyche. New social-local-mobile services are taking this sharing to new heights, and are producing a dizzying array of photos, tweets, check-ins, and updates from every street corner.

  But can the revelers in this big local party help us the morning after…. when we need to find the perfect spot to relax, buy a birthday present or meet a colleague? In this session we’ll look at some big opportunities and tactical steps to make the Social-Local-Mobile web more useful and valuable, while still remaining incredibly fun.

  • Local
  • Mobile
  • Social
  • SoLoMo

  At 11:15am to 12:00pm, Wednesday 2nd November

  In 101, Washington State Convention Center

Thursday 3rd November 2011

• Social-Local-Mobile (SoLoMo)

  by Scott Macklin, Jason Wilson, Daniel Cowen, Mónica Guzmán and Bryan Trussel

  Whether you are a search engine giant or a social start up, “local” is a five-letter word surely on your mind (“hyper” is probably another one…). As location-based technologies become more refined, opportunities for new local experiences are growing quickly for users, businesses and marketers alike. This renewed focus on the world immediately around you is ushering a virtual gold rush of ideas, brands and products into the space.

  The Local Conversation, moderated by Seattle’s Scott Macklin, Associate Director of the Masters of Communication in Digital Media program at the University of Washington, will address the very latest in the local space, including:

  • Where has local been, and where is it going? What’s working and what’s yet to be proven?
  • What is the next big thing for location-based apps?
  • What is the state of check-ins, location declaration and privacy?
  • What is it that users and businesses are seeking from hyperlocal products? (and are they at odds with each other?)
  • And how can local benefit communities and smaller groups, and to what extent is “local” providing a stage for everyday voices and events to go national or global?
  • Local
  • Mobile
  • Social
  • SoLoMo

  At 3:15pm to 4:00pm, Thursday 3rd November

  In 304, Washington State Convention Center

  Coverage video