Your current filters are…
by Jason Karas
The desire to share ideas is core to the human psyche. New social-local-mobile services are taking this sharing to new heights, and are producing a dizzying array of photos, tweets, check-ins, and updates from every street corner.
But can the revelers in this big local party help us the morning after…. when we need to find the perfect spot to relax, buy a birthday present or meet a colleague? In this session we’ll look at some big opportunities and tactical steps to make the Social-Local-Mobile web more useful and valuable, while still remaining incredibly fun.
by Brian Fling
In the last year we’ve learned something that we suspected, but never really knew about mobile - great mobile design sells. But great mobile design doesn’t start in Photoshop, it starts by understanding the users, the goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?
In this workshop led by Brian Fling, author of O’Reilly’s Mobile Design and Development, we will deconstruct a variety of successful mobile experiences from the old green screens to today’s hottest iPhone apps. We’ll identify what works in the mobile context and why. But more importantly we’ll learn how we can design incredible mobile experiences for educators today and for tomorrow.
Mobile makes a lot of things in life effortless—we thought flying should be, too. Alaska Airlines and Übermind collaborated to create a comprehensive mobile solution to help on-the-go travelers bypass airport lines and stay connected through every step of the travel experience. Stow your tray tables and put your seat backs in an upright position as Curtis Kopf of Alaska Airlines and Übermind’s Shehryar Khan take you to a new frontier where mobile innovation solves business challenges.
The idea was simple: create a travel app that’s so intuitive it can be used with one hand while running through a crowded airport. Delivering it was complex: recreating a best-in-class travel experience on a mobile device, contextualizing each step of the travel process, incorporating the complex rules of the airline industry with simplicity, and collaborating with Alaska Airlines’ IT department to architect and troubleshoot the necessary web services. Every step of the way, Alaska Airlines and Übermind focused on creating an innovative mobile experience that put the user first, enabling air travel like never before.
Whether you are a search engine giant or a social start up, “local” is a five-letter word surely on your mind (“hyper” is probably another one…). As location-based technologies become more refined, opportunities for new local experiences are growing quickly for users, businesses and marketers alike. This renewed focus on the world immediately around you is ushering a virtual gold rush of ideas, brands and products into the space.
The Local Conversation, moderated by Seattle’s Scott Macklin, Associate Director of the Masters of Communication in Digital Media program at the University of Washington, will address the very latest in the local space, including:
2nd–3rd November 2011