Sessions at Seattle Interactive Conference 2011 matching your filters

The ease and speed with which miscommunication can develop and exponentially grow should lead brands to more serious consideration of whom they allow to direct and shape social conversations. Despite recent backlash by popular bloggers and social media pundits, ideas and opinions expressed casually invite scrutiny from outsiders who may not be privy to the context they were formulated in. More than ever, brands and their agents must craft astute conversational grids and ensure brand integrity without dulling the dynamic atmosphere that social media thrives in.