Whether you are a search engine giant or a social start up, “local” is a five-letter word surely on your mind (“hyper” is probably another one…). As location-based technologies become more refined, opportunities for new local experiences are growing quickly for users, businesses and marketers alike. This renewed focus on the world immediately around you is ushering a virtual gold rush of ideas, brands and products into the space.
The Local Conversation, moderated by Seattle’s Scott Macklin, Associate Director of the Masters of Communication in Digital Media program at the University of Washington, will address the very latest in the local space, including:
2nd–3rd November 2011