Mobile makes a lot of things in life effortless—we thought flying should be, too. Alaska Airlines and Übermind collaborated to create a comprehensive mobile solution to help on-the-go travelers bypass airport lines and stay connected through every step of the travel experience. Stow your tray tables and put your seat backs in an upright position as Curtis Kopf of Alaska Airlines and Übermind’s Shehryar Khan take you to a new frontier where mobile innovation solves business challenges.
The idea was simple: create a travel app that’s so intuitive it can be used with one hand while running through a crowded airport. Delivering it was complex: recreating a best-in-class travel experience on a mobile device, contextualizing each step of the travel process, incorporating the complex rules of the airline industry with simplicity, and collaborating with Alaska Airlines’ IT department to architect and troubleshoot the necessary web services. Every step of the way, Alaska Airlines and Übermind focused on creating an innovative mobile experience that put the user first, enabling air travel like never before.
2nd–3rd November 2011