Sessions at Seattle Interactive Conference 2011 about Search and Social in 301

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Wednesday 2nd November 2011

  • How Social is Evolving Search

    by Stefan Weitz

    We live in a social world full of check-ins, tweets and status updates, which fuel an obsession with what those around us are doing. Whether it’s our coworker’s favorite Sunday coffee spot, a friend’s epic vacation in Thailand, we want to know about it.

    How can search engines take all this (at times overwhelming amount of) information and create more accurate, personalized and relevant search results? What type of new user experience could that create? Imagine you search for an Italian restaurant – the search engine recommends 10 nearby spots that folks from your social network recently visited, shows feedback from them on Yelp tailored to your social graph, pops up deals from FourSquare, lets you book a table through OpenTable directly within the search window, etc.

    Stefan Weitz from Bing will share his vision for how search technology is evolving to this new social standard including:

    • How consumers’ decisions are influenced by their social networks
    • Gathering insight from your social accounts and using your interests to provide context to your search queries and deliver more tailored results
    • Incorporating the who, what, when, where and why of a person’s day-to-day Twitter and Facebook feed a smarter results pages
    • The insight engines can gather from user’s social signals
    • What’s the threshold of convenience and too personalized?

    At 9:00am to 10:00am, Wednesday 2nd November

    In 301, Washington State Convention Center

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