by Stefan Weitz
We live in a social world full of check-ins, tweets and status updates, which fuel an obsession with what those around us are doing. Whether it’s our coworker’s favorite Sunday coffee spot, a friend’s epic vacation in Thailand, we want to know about it.
How can search engines take all this (at times overwhelming amount of) information and create more accurate, personalized and relevant search results? What type of new user experience could that create? Imagine you search for an Italian restaurant – the search engine recommends 10 nearby spots that folks from your social network recently visited, shows feedback from them on Yelp tailored to your social graph, pops up deals from FourSquare, lets you book a table through OpenTable directly within the search window, etc.
Stefan Weitz from Bing will share his vision for how search technology is evolving to this new social standard including:
2nd–3rd November 2011