Sessions at Seattle Interactive Conference 2011 about User Experience in 301

Thursday 3rd November 2011

• SEO and User Experience: Like Chocolate and Peanut Butter

  by Jonathon Colman, Ben Lloyd, John Goad, Mike Pantoliano and Michael King

  It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.

  In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.

  Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.

  • Information Architecture
  • Search Engine Optimization
  • User Experience

  At 1:00pm to 2:00pm, Thursday 3rd November

  In 301, Washington State Convention Center

  Coverage slide deck slide deck slide deck video