by Stefan Weitz
We live in a social world full of check-ins, tweets and status updates, which fuel an obsession with what those around us are doing. Whether it’s our coworker’s favorite Sunday coffee spot, a friend’s epic vacation in Thailand, we want to know about it.
How can search engines take all this (at times overwhelming amount of) information and create more accurate, personalized and relevant search results? What type of new user experience could that create? Imagine you search for an Italian restaurant – the search engine recommends 10 nearby spots that folks from your social network recently visited, shows feedback from them on Yelp tailored to your social graph, pops up deals from FourSquare, lets you book a table through OpenTable directly within the search window, etc.
Stefan Weitz from Bing will share his vision for how search technology is evolving to this new social standard including:
by Jason Karas
The desire to share ideas is core to the human psyche. New social-local-mobile services are taking this sharing to new heights, and are producing a dizzying array of photos, tweets, check-ins, and updates from every street corner.
But can the revelers in this big local party help us the morning after…. when we need to find the perfect spot to relax, buy a birthday present or meet a colleague? In this session we’ll look at some big opportunities and tactical steps to make the Social-Local-Mobile web more useful and valuable, while still remaining incredibly fun.
Whether you are a search engine giant or a social start up, “local” is a five-letter word surely on your mind (“hyper” is probably another one…). As location-based technologies become more refined, opportunities for new local experiences are growing quickly for users, businesses and marketers alike. This renewed focus on the world immediately around you is ushering a virtual gold rush of ideas, brands and products into the space.
The Local Conversation, moderated by Seattle’s Scott Macklin, Associate Director of the Masters of Communication in Digital Media program at the University of Washington, will address the very latest in the local space, including:
2nd–3rd November 2011