Sessions at Seattle Interactive Conference 2011 about Social in Washington State Convention Center

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Wednesday 2nd November 2011

  • How Social is Evolving Search

    by Stefan Weitz

    We live in a social world full of check-ins, tweets and status updates, which fuel an obsession with what those around us are doing. Whether it’s our coworker’s favorite Sunday coffee spot, a friend’s epic vacation in Thailand, we want to know about it.

    How can search engines take all this (at times overwhelming amount of) information and create more accurate, personalized and relevant search results? What type of new user experience could that create? Imagine you search for an Italian restaurant – the search engine recommends 10 nearby spots that folks from your social network recently visited, shows feedback from them on Yelp tailored to your social graph, pops up deals from FourSquare, lets you book a table through OpenTable directly within the search window, etc.

    Stefan Weitz from Bing will share his vision for how search technology is evolving to this new social standard including:

    • How consumers’ decisions are influenced by their social networks
    • Gathering insight from your social accounts and using your interests to provide context to your search queries and deliver more tailored results
    • Incorporating the who, what, when, where and why of a person’s day-to-day Twitter and Facebook feed a smarter results pages
    • The insight engines can gather from user’s social signals
    • What’s the threshold of convenience and too personalized?

    At 9:00am to 10:00am, Wednesday 2nd November

    In 301, Washington State Convention Center

  • SoLoMo Coming of Age: From Local Expression to Local Advice

    by Jason Karas

    The desire to share ideas is core to the human psyche. New social-local-mobile services are taking this sharing to new heights, and are producing a dizzying array of photos, tweets, check-ins, and updates from every street corner.

    But can the revelers in this big local party help us the morning after…. when we need to find the perfect spot to relax, buy a birthday present or meet a colleague? In this session we’ll look at some big opportunities and tactical steps to make the Social-Local-Mobile web more useful and valuable, while still remaining incredibly fun.

    At 11:15am to 12:00pm, Wednesday 2nd November

    In 101, Washington State Convention Center

Thursday 3rd November 2011

  • Social-Local-Mobile (SoLoMo)

    by Mónica Guzmán, Jason Wilson, Scott Macklin, Bryan Trussel and Daniel Cowen

    Whether you are a search engine giant or a social start up, “local” is a five-letter word surely on your mind (“hyper” is probably another one…). As location-based technologies become more refined, opportunities for new local experiences are growing quickly for users, businesses and marketers alike. This renewed focus on the world immediately around you is ushering a virtual gold rush of ideas, brands and products into the space.

    The Local Conversation, moderated by Seattle’s Scott Macklin, Associate Director of the Masters of Communication in Digital Media program at the University of Washington, will address the very latest in the local space, including:

    • Where has local been, and where is it going? What’s working and what’s yet to be proven?
    • What is the next big thing for location-based apps?
    • What is the state of check-ins, location declaration and privacy?
    • What is it that users and businesses are seeking from hyperlocal products? (and are they at odds with each other?)
    • And how can local benefit communities and smaller groups, and to what extent is “local” providing a stage for everyday voices and events to go national or global?

    At 3:15pm to 4:00pm, Thursday 3rd November

    In 304, Washington State Convention Center

    Coverage video

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