“What’s the ROI?” is a common question for brands in thinking about social media. In regards to e-commerce, social media can have a true impact on sales leads and results. We’ll take a look at how Parallels, Amazon and T-Mobile have found success in tying social media engagement with e-commerce initiatives. Hear how these brands have worked with consumers in social commerce, from user-generated content, product information to word-of-mouth and shared reviews to influence product and service offerings. We’ll also hear how Facebook is working with brands and agencies to elevate e-commerce on the world’s largest social network.
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