Moving Beyond the SEO Silo: Integrating Search with User Experience For Better Audience Acquisition and Engagement

More and more these days, user interaction with web sites begins with the search box on Google. Learn how building searcher personas that focus on task-based analysis of search behavior can increase web site usability, customer engagement, and overall visitors. Find out how to use free search data to augment market research, customer surveys, and focus groups. Vanessa Fox, creator of Google’s Webmaster Central and author of the book Marketing in the Age of Google, will show you why our evolution into a searching culture requires a fundamental shift in how we think about the user experience, well beyond simply accommodating search engine optimization.