Information Transparency: Empowering the Consumer Coup

2011 is the year of the empowered shopper. For the first time, consumers have an informational advantage over retailers, manufacturers and marketers. The advantage is information transparency: the information consumers need, simply delivered, when and where they need it. This presentation looks at how the broader trend of information transparency applies to consumers and how it’s changing the way people shop. Now that it’s here, what are you going to do about it?