SEO and User Experience: Like Chocolate and Peanut Butter

A session at Seattle Interactive Conference 2011

Thursday 3rd November, 2011

1:00pm to 2:00pm (PST)

It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.

In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.

Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.

About the speakers

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Michael King

SEO Engineer at Publicis Modem

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Jonathon Colman

SEO at REI - I help people find what they're looking for.

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Mike Pantoliano

SEO Lead, Distilled

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Ben Lloyd

President at Amplify Interactive

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John Goad

SEO lead, AddThree

Next session in 301

2:15pm Search Marketing: The More Things Change, The More They Stay The Same by Kent Lewis

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When

Time 1:00pm2:00pm PST

Date Thu 3rd November 2011

Short URL

lanyrd.com/skcpq

Official session page

sic2011.pathable.com/…tings/6313

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