Consumers today aren’t just sharing their opinions about businesses with their friends and family; they’re getting online and sharing it with the world. User generated content on social media sites like Yelp continues to become more important for small businesses owners. What are the best practices within this new era of transparency? What options exist for the business who has just received a negative review? Relying on real-world case studies, this session will examine who’s using Yelp, and the DOs and DON’Ts for businesses engaging with users online.
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