Your Friends Don't Trust You -- Nor Should They

Trust is more important today than ever before. When anyone can claim to be an expert, and anyone can launch website and call themselves a business, how do you compete for new business. It’s the people who trust you who are in the best position to send you new business. Yes, it’s about referrals but I’m talking about referrals from people who vouch for you. Referrals are nothing new. Passing leads and making referrals are as perennial as the grass. You can hit websites and buy leads. You can join referral-passing groups that meet on a weekly basis. What is most important is how you take care the people who most trust you, the people that are in the best position to send you new clients.