Social Media & the Marketing Mix

A session at SES London 2011

Wednesday 23rd February, 2011

3:30pm to 4:30pm (GMT)

In the last year, social media has seen a meteoric rise in exposure, insinuating itself into our collective vernacular & psyche through high profile mainstream media attention. Whether it's a TwitPic of a plane crash rescue or Burger King's misguided Whopper Sacrifice on Facebook, marketers around the globe have seen beyond the hype and started to really understand its power. If Social Media is the tool, then Social Media Marketing is the discipline. Whether you start the conversation with your audience on Twitter, Facebook, Windows Live or simply set up a blog to start talking, you need to make sure your campaign resonates throughout your entire marketing strategy.

Lisa Buyer, President & CEO, The Buyer Group
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising

About the speakers

This person is speaking at this event.
Kristjan Hauksson

Internet Marketing, Online PR, Web Analytics, SEO, Design, Web CMS, Multilingual, International, Digital Asset Optimization, Search Engine Marketing etc... bio from Twitter

This person is speaking at this event.
Mel Carson

Delightful Communications Founder. Social Media, Digital PR & Personal Branding Consultant. Ex Microsoft Digital Marketing Evangelist. Co-author @DigiPioneers bio from Twitter

This person is speaking at this event.
Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

Coverage of this session

Sign in to add slides, notes or videos to this session

SES London 2011

England England, London

21st25th February 2011

Tell your friends!


Time 3:30pm4:30pm GMT

Date Wed 23rd February 2011

Short URL


View the schedule



See something wrong?

Report an issue with this session