Sessions at SES San Francisco 2011 about Social Media on Tuesday 16th August

Don't be frustrated by the overwhelming world of social media marketing! You don't have to be a Fortune 500 company to be social media relevant. Getting your company or organization started with social media doesn't have to be a pricey proposition. There is a wealth of great free to low cost tools and strategies that can have you up and running in no time. By leveraging these great resources you can use social media to drive new business, create awareness, and become engaged with your target audience. You'll learn how to:

• Take advantage of great free and low cost tools that cover managing conversations, measuring reach & engagement, and developing/publishing great content.
• Leverage lesser known social media channels to increase exposure and reach.
• Create great social media friendly content to build trust and authority inexpensively.

Writing content that appeals to social audiences to gain traffic, links and ultimately, business is not as simple as it sounds. It's even harder for the less sexy brands to make their content appealing and exciting. This session will look into examples of how less attractive brands gained meaningful traction through social media without having to spend a fortune. It will cover new and effective approaches to viral content and provide top tips on how to keep your brand content attractive and fresh while remaining relevant to your brand identity.

Social media has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. Companies are amazed by the influence social media is having and want to understand how to use it effectively. This session is designed to guide you through the complex landscape of social media and how it relates to your brand or web property. You'll learn about the leading sites, the functionality they provide, and best practices for interacting in these virtual places. You'll also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, FourSquare, YouTube, Flickr, Wikipedia, Review Sites, Digg, and more. The session will also include suggestions how to integrate social media with other channels of online marketing effectively.

Part social network, part social search engine and all social media marketing opportunity, tapping into the power of Twitter and other Social Media outlets can help your business reach more customers, influencers and audiences than ever before. If you've been experimenting with Social Media and want access to advanced tactics for identifying influentials, effective messaging strategy, integration with other social media, operationalizing message distribution and measurement, then this is the session for you. Lady Gaga and Justin Bieber might have the followers, but this session will focus on results.