Sessions at SES San Francisco 2011 about Brands

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Wednesday 17th August 2011

  • Protecting Your Brand Online

    by Andy Beal

    Every day your potential customers are deciding whether or not to do business with you, based on what shows up in Google's search results. A single negative review of your company, a blog post from an unhappy customer, or a 140-character tweet can result in a millions of dollars in lost sales.

    In this advanced session, world-renowned online reputation management expert Andy Beal will open his play-book for managing your online reputation. What SEO tactics will push your pages to the top? How do you occupy all of the first ten Google results? What social networking profiles can you use to push down negative reviews of your company? This is no high-level "let's look at some case studies" fluff! You'll leave this session with proven tactics that you can use to clean-up your online reputation or, even better, ensure it never gets dirty in the first place!

    At 11:30am to 12:30pm, Wednesday 17th August