Your current filters are…
Don't be frustrated by the overwhelming world of social media marketing! You don't have to be a Fortune 500 company to be social media relevant. Getting your company or organization started with social media doesn't have to be a pricey proposition. There is a wealth of great free to low cost tools and strategies that can have you up and running in no time. By leveraging these great resources you can use social media to drive new business, create awareness, and become engaged with your target audience. You'll learn how to:
Writing content that appeals to social audiences to gain traffic, links and ultimately, business is not as simple as it sounds. It's even harder for the less sexy brands to make their content appealing and exciting. This session will look into examples of how less attractive brands gained meaningful traction through social media without having to spend a fortune. It will cover new and effective approaches to viral content and provide top tips on how to keep your brand content attractive and fresh while remaining relevant to your brand identity.
Social media has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. Companies are amazed by the influence social media is having and want to understand how to use it effectively. This session is designed to guide you through the complex landscape of social media and how it relates to your brand or web property. You'll learn about the leading sites, the functionality they provide, and best practices for interacting in these virtual places. You'll also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, FourSquare, YouTube, Flickr, Wikipedia, Review Sites, Digg, and more. The session will also include suggestions how to integrate social media with other channels of online marketing effectively.
Part social network, part social search engine and all social media marketing opportunity, tapping into the power of Twitter and other Social Media outlets can help your business reach more customers, influencers and audiences than ever before. If you've been experimenting with Social Media and want access to advanced tactics for identifying influentials, effective messaging strategy, integration with other social media, operationalizing message distribution and measurement, then this is the session for you. Lady Gaga and Justin Bieber might have the followers, but this session will focus on results.
Consumers are spending more time on Facebook and with Google. So Advertisers need to pay better attention to both. Search marketers are on the frontline, and critical for integrating search and social together. Why? Both are digital, targeted, metrics driven and biddable. The results are impressive. Join Covario's CEO Russ Mann and Senior Manager of Paid Media Alex Funk as they discuss:
by Andy Beal
Every day your potential customers are deciding whether or not to do business with you, based on what shows up in Google's search results. A single negative review of your company, a blog post from an unhappy customer, or a 140-character tweet can result in a millions of dollars in lost sales.
In this advanced session, world-renowned online reputation management expert Andy Beal will open his play-book for managing your online reputation. What SEO tactics will push your pages to the top? How do you occupy all of the first ten Google results? What social networking profiles can you use to push down negative reviews of your company? This is no high-level "let's look at some case studies" fluff! You'll leave this session with proven tactics that you can use to clean-up your online reputation or, even better, ensure it never gets dirty in the first place!
Is Facebook all you need in social marketing to connect with customers and prospects outside the US? And how do you get on the radar of international journalists? If your mobile strategy only targets smartphone users, what opportunities are you missing worldwide? This dialogue-style session will feature research, observations and case studies from the field focusing on popular active international markets. Bring your questions and join the conversation.
Expanding on the popular site clinic approach, which features live web site audits from leading experts, the SEW Labs Series is a peer-group learning experience. This Social Media Lab will have a special focus on the branding and marketing opportunities available through online video.
In each 90-minute Lab, the audience will participate with industry experts and search engine representatives in analyzing and auditing attendee web sites and in delving into the topic at hand via lively discussion. Think "crowd-sourcing consultancy" sessions in a live classroom environment.
Director of Search Engine Watch, Jonathan Allen will mix with the audience during each session and oversee the deconstruction and reconstruction of web sites for optimal performance.
So you're tweeting daily, updating your Facebook status and blogging on your website. Maybe because you feel you need to, or maybe because everyone else is doing it. But what value do these efforts bring you and how do you measure the return you get? What's the value of a fan or follower, and how do you know if you should continue what you're doing or switch up your strategy?
Come to this session prepared to learn meaningful social media metrics, ways to measure your efforts and tactics to refine your strategy.
The winds of change are blowing. Both Google and Bing are making rapid moves to integrate social elements into their search results. Bing has a strong deal in place with Facebook and is leveraging that as much as it can. Google has launched its +1 button for web sites and is likely to make more significant moves. The social sites themselves are making rapid changes. Facebook offers Like buttons, Send buttons and Share buttons. Twitter has now launched their Follow button. How are all these changes going to affect you as a publisher? This can't miss session will give you insight into what is happening and how it affects your web site publishing strategy.
The Google Panda update just made great content critical. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your a will enjoy? Join this panel as they provide case studies and walk you through a step-by-step approach that any organization can follow to grow their business online.
15th–19th August 2011