Sessions at SES San Francisco 2011 about Viral Marketing

Tuesday 16th August 2011

• Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy

  by Jeffrey Harmon, Noran El-Shinnawy, Mike La Rotonda, Liana 'Li' Evans and Jeff Revoy

  Writing content that appeals to social audiences to gain traffic, links and ultimately, business is not as simple as it sounds. It's even harder for the less sexy brands to make their content appealing and exciting. This session will look into examples of how less attractive brands gained meaningful traction through social media without having to spend a fortune. It will cover new and effective approaches to viral content and provide top tips on how to keep your brand content attractive and fresh while remaining relevant to your brand identity.

  • Social Media
  • Viral Marketing

  At 1:00pm to 2:00pm, Tuesday 16th August