What Every Paid Search Advertiser Needs to Know About the Yahoo! | Bing Search Alliance

A session at SES Conference

  • Jonathan Cho
  • Joe Stephens

Wednesday 17th August, 2011

11:30am to 12:30pm (PST)

Now that the Bing/Yahoo Search Alliance has given advertisers access to over 30% of all search traffic through Microsoft's adCenter platform, what impact has that had on paid search campaigns? In this session, we'll take a close look at how the Search Alliance has changed paid search campaign performance and management since it launched late last year, and look at the new best practices for optimizing your Bing/Yahoo campaigns. We'll highlight the most important differences between adCenter and AdWords features that every paid search manager should be aware of and dig down into the nitty-gritty details of managing keywords, ads, bids and targeting within adCenter!

About the speakers

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Matt Van Wagner

President, Find Me Faster

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Andrew Goodman

SES Advisory Board & President, Page Zero Media

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Lauren Hufnal

Search Evangelist, Microsoft (Bing)

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Jonathan Cho

Group Search Director, Mindshare

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Joe Stephens

Regional Manager, Search Strategy, Yahoo!

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Time 11:30am12:30pm PST

Date Wed 17th August 2011

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