Wednesday 17th August, 2011
11:30am to 12:30pm
Now that the Bing/Yahoo Search Alliance has given advertisers access to over 30% of all search traffic through Microsoft's adCenter platform, what impact has that had on paid search campaigns? In this session, we'll take a close look at how the Search Alliance has changed paid search campaign performance and management since it launched late last year, and look at the new best practices for optimizing your Bing/Yahoo campaigns. We'll highlight the most important differences between adCenter and AdWords features that every paid search manager should be aware of and dig down into the nitty-gritty details of managing keywords, ads, bids and targeting within adCenter!
Group Search Director, Mindshare
Regional Manager, Search Strategy, Yahoo!
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