Thursday 18th August, 2011
3:00pm to 4:00pm
Search on mobile devices is a different game than it is on the desktop. Users can't rely on Google to deep link into their mobile apps. Yet search is needed even more on these smallest screens to find the content they're looking for. So, why are the search features within apps so "old school?" Search results do not appear as users type (they invariably have to hit the "go" or "search" button); search features don't save a user's past searches or learn from his past activity. The Android OS does not offer any solutions. Must each app developer code his own search solution?
Let's envision a scenario for mobile that would provide more robust search for each app -- with instant results, real-time indexing of cloud-based content AND on-device content, as well as learning from the user's past behavior. Maybe Google will listen and make it part of Android, or maybe Adobe will include it with AIR, or maybe a startup will figure out how to do it.
And what about the link between mobile and social? Learn how you can use the two channels to drive the message more efficiently.
Meanwhile, Mobile barcode scanning has revolutionized search and revitalized traditional marketing. Web traffic can now be driven from anywhere - a product label, a billboard, or a temporary tattoo. In this session you will learn also how to effectively incorporate QR codes for on-the-spot conversion to improve geosocial, local search, and social media campaigns.
Senior Director, Product Management, Mobile Search, Yahoo!
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