Sessions at SES Chicago 2011 with slides on Wednesday 16th November

Web analytics can be an extremely powerful tool when used appropriately. There are a myriad of metrics that can be tracked and the data can be analyzed and presented to identify crucial weak and strong areas on your website. All of this information can be translated to increase your knowledge about your customer base and their reaction to your site, which will in turn, increase your bottom line. What do marketers need to do to make individual clients special in terms of reporting? What levels of customization should report design reflect? Although some of these aspects of reports are auto generated by computer, the key is to not just handover a summary report filled with facts or plain numbers, but what should the focus be? Structure? KPI's? Next Steps? Dimensions? All of the Above? This session will explain the process of reporting and how to use and present analytics to show your wins at search marketing with web analytics.