Navigating "The Dip": Planning a Successful Site Re-launch

A session at SES Conference

Wednesday 16th November, 2011

2:30am to 3:30am (CST)

Seth Godin's inspirational little book, The Dip, anticipates a downturn in business anytime you must apply foresight to re-engineering and re-launching a product or service on a sounder footing. To take things to the next level, sometimes you must break the happy continuity of your existing but stagnant operations. This session provides criteria for deciding when a full website re-launch is warranted, and what to expect in terms of short-term hiccups and continuity problems. Manage your 301 redirects? Sounds good on paper, but what really happens to all your business metrics when you re-launch? Case study speakers address medium to long term goals in terms of improved conversion rates, site architecture, user experience, and more, that should improve bottom-line performance from all channels, with particular attention to best practices in SEO and PPC. Panelists report recent real-world results, not just armchair theory.

About the speakers

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Jonathan Allen

I run L&T.co http://www.landt.co/. Former director of AZBEE winning @sewatch, Former Co-founder of Webby, MEGAS, RTS award winning & BAFTA nominee MoblogTech.

This person is speaking at this event.
Kevin Lee

Didit CEO, Founder We-Care.com (passive micro-donations for causes) parallel entrepreneur, author, philanthropy, Fire Island, Manhattan bio from Twitter

This person is speaking at this event.
Andrew Goodman

Founder, Page Zero Media. Agency for SEM & other effective audience targeting. Blog: Traffick.com. Recently quit t-shirt of the month club. G+: agoodman@gmail bio from Twitter

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Time 2:30am3:30am CST

Date Wed 16th November 2011

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