Monday 14th November, 2011
3:30pm to 4:30pm
Don't be frustrated by the overwhelming world of social media marketing! You don't have to be a Fortune 500 company to be social media relevant. Getting your company or organization started with social media doesn't have to be a pricey proposition. There is a wealth of great free to low cost tools and strategies that can you have up and running in no time. By leveraging these great resources you can use social media to drive new business, create awareness, and become engaged with your target audience. You'll learn how to:
Take advantage of great free and low cost tools that cover managing conversations, measuring reach & engagement, and developing/publishing great content.
Leverage lesser known social media channels to increase exposure and reach.
Create great social media friendly content to build trust and authority inexpensively.
Lisa Buyer, President & CEO, The Buyer Group
Nathan Bransford, Social Media Manager, CNET/CBS Interactive
Kevin Scholl, Social Media Manager, Red Roof Inn
Jason Yormark, Senior VP of Marketing & Social Media, ShowPony
SVP of Marketing & Social Media at Strategies 360. Mac Enthusiast, Little league coach, Amateur baseball player. bio from Twitter
Content engagement geek. Digital communication evangelist. Interactive media extrovert. Director of Social Marketing, Creative Director, Social Media Manager. bio from Twitter
Author of the children's books JACOB WONDERBAR AND THE COSMIC SPACE KAPOW (Dial, May '11) and JACOB WONDERBAR FOR PRESIDENT OF THE UNIVERSE (Dial, April '12) bio from Twitter
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