SES Training Workshop: Public Relations and Optimized Copywriting

A session at SES Toronto 2011

Wednesday 15th June, 2011

8:00am to 12:00pm (EST)

Public relations can be one of the most influential SEO dynamics with the right mix of optimizing, publicizing and socializing. Once you have learned about the fundamentals of Public Relations, the next step would be to optimize your copywriting to help maximize the online PR Strategies.

In the workshop we will cover:

The fundamentals of Online PR and Optimized Copywriting
Best practices and how to apply them
Tips on how to maximize the online PR strategies
Tips on headline, subhead and description writing
Where to find inspiration when you have online copy writer's block
Guidelines on how to write for search and social media
A checklist of what to optimize and how to do it
How to apply the optimized copywriting to social media
Real life examples of how to write for the journalist, social media, search engines and direct to your target
Discovering online PR and copywriting tools for writing, measuring and tracking
Measuring online PR for success and how to best report bottom line results to the executive team in the boardroom

Lisa Buyer, President & CEO, The Buyer Group

About the speaker

This person is speaking at this event.
Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

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SES Toronto 2011

Canada Canada, Toronto

13th15th June 2011

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Time 8:00am12:00pm EST

Date Wed 15th June 2011

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