Following on from Harry's UX Brighton 2010 presentation on Dark Patterns for Designers, this presentation looks at Dark Patterns from a Brand Owner's perspective, discussing, among other things, the problem of Google Instant auto-completing searches for your brand name with the word 'scam', and why this can happen.
User Experience consultant. Recent clients include The Telegraph, Dennis Publishing, Lloyds Pharmacy & Just Eat. I also run http://darkpatterns.org. bio from Twitter
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