Friday 26th August, 2011
3:40am to 4:30am
With the explosive growth of smartphone adoption, mobile marketing has matured into a medium most marketers should seriously consider. In this workshop, you’ll learn about the types of mobile marketing, including SMS, display advertising, search marketing and location based marketing, and how they can be used both as independent marketing strategies and as a compliment to your current marketing campaigns, both online and traditional. We’ll also look at emerging mobile technologies, such as QR codes and high capacity color barcodes, and how and when they should be used in your mobile marketing.
Interactive Director at @kelseyads. Owner of @2bigfeet, online retailer of big shoes. Author, Blogger and Speaker on E-commerce, Mobile and Online Marketing. bio from Twitter
Sign in to add slides, notes or videos to this session