Add an eventLessons From The Facebook Trenches: Thinking Beyond “Likes”
A session at Social Media Masters: New York
The power of Facebook for businesses goes beyond the number of people who click “Like” to connect with your Page. It’s about building relationships where people want to engage with and share your content, and it’s about building an authentic persona for your company that talks with people on their terms.
This session will explore how to make your Facebook Page and other activities more personal and engaging through a mix of real-world tips, case studies, demos and group exercises. Topics to be covered include:
- Advanced features for managing and setting up your Page
- Developing a voice for your Page and creating the best mix of content
- How to compete for attention in News Feed
- Emerging opportunities beyond the Page and off of Facebook
About the speaker
This person is speaking at this event.
Former PR and social media manager at Facebook, recovering ink-stained journalist, Ohio native turned San Franciscan bio from Twitter
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