Thursday 10th February, 2011
12:00pm to 2:00pm
Social Media has changed the playing field in CRM, some companies are embracing this change and using it to help develop stronger, more transparent relationships with their customers.
Learn how different companies have used Social Media to develop meaningful relationships and recommendations and how you can take key steps to develop your online reputation. How are traditional CRM systems dealing with an exploding number of social CRM channels?
We will also look at the future of Social CRM and the increasing value it will have in organisations.
An exploration of this emerging field with case studies from the leading practitioners in the UK and a discussion about best practice for working with social media and CRM.
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