Social Media Week London 2011Â schedule
Tuesday 8th February 2011
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Social Media Stole My Music Mojo
by Dave Haynes and Raj Kotecha
Who does the music industry need to influence, and how can they identify a modern tastemaker? Whether you're selling recorded music, merchandise or tickets, influencing new and existing music consumers is a mine field. Today's music businesses are responsible for having direct relationships with not just DJs and editors, but tweeters, bloggers, and even pirates. The question is, who is the most influential, and how do we cover all communication bases?
Here's the questions we'll be asking:- Who are the biggest tastemakers? DJ's, Editors or Bloggers, and what do they each bring to the table?
- How do record executives keep a steady message throughout a campaign, and prevent online bullying?
- How do you get the whole ecosystem excited? Are there different approaches for different influencers?
- How do you stretch a marketing budget amongst all the influencers?
- At what point is copyright of music relinquished?
- Why have the Record industry authorities decided to clamp down on blogs now?
- How can artists, labels and media outlets work together?
- How are independent taste makers using new technology, like Spotify URL's to push awareness.
Wednesday 9th February 2011
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media140 Futures: A guide to how social technologies can maximise your work force
by Andy Piper, Abi Signorelli, Sim Stewart, Richard Hare and matt o'neill
http://www.amiando.com/media140s...
The event is a mixture of keynotes and forum, to provide the audience with a deep understanding and appreciation of the tools and strategies to help you create an internal business toolkit for collaboration, enrichment and retention of employees.
How often do we hear that an organisation’s best asset is its people? But do we really gain most value from this valuable asset? In a time when productivity is paramount how can we use social technologies internally for our business.
Thursday 10th February 2011
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Social CRM : Building Customer love <3
Social Media has changed the playing field in CRM, some companies are embracing this change and using it to help develop stronger, more transparent relationships with their customers.
Learn how different companies have used Social Media to develop meaningful relationships and recommendations and how you can take key steps to develop your online reputation. How are traditional CRM systems dealing with an exploding number of social CRM channels?
We will also look at the future of Social CRM and the increasing value it will have in organisations.
An exploration of this emerging field with case studies from the leading practitioners in the UK and a discussion about best practice for working with social media and CRM.
This event:- will include lunch
- will be filmed.
- is free, but please make sure you register as entry will be on a guestlist basis.
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Building the Future of Communities
by Andy Piper, Ian Hughes/epredator, guy stephens, KerryatDell, Heather A Taylor, VincentBoon, Jem Stone and Desigan Chinniah
A group of community specialists will discuss and debate openly about what we have to do now to build future communities. We will begin with defining what communities are now and define what we would like them to look like - embeddable chips, Virtual worlds, augmented reality, thinking hives, a meta loop of tech with a social layer on top - the posibilities are endless.
But if we want this to be our future, we need to create the building blocks now to get there. This public roundtable will be open to the public who will feed in questions and comments as we try to figure out what we need to do next to advance what we are already doing.
