Use Searcher Personas To Connect SEO To Conversion

A session at SMX East 2011

Tuesday 13th September, 2011

3:45pm to 5:00pm (EST)

We all know that audience engagement doesn’t start at a web site. It starts at the search box. And it’s not enough to rank well for high volume queries. To be successful, you have to rank well for the right queries and then convert searchers once they click from the search result to your site. In this session, we’ll show you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.

About the speakers

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Barbara Coll

The WebMama - Barbara Coll - Web and Search Engine Marketing Strategist and CEO of WebMama.com Inc. bio from Twitter

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Lena Flanigan
This person is speaking at this event.
Vanessa Fox

I write and speak about search a lot. I own Nine By Blue, where we mix tech + data + search + user experience. Before that, I built Google webmaster central. bio from Twitter

This person is speaking at this event.
MyCool King

Director of Inbound Marketing at iAcquire (Former SEO at Razorfish and Publicis Modem) Making Your Website Money Since 2006 bio from Twitter

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When

Time 3:45pm5:00pm EST

Date Tue 13th September 2011

Short URL

lanyrd.com/shdfw

Official session page

searchmarketingexpo.com/e

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Books by speaker

  • Marketing in the Age of Google

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