Boosting Business With Twitter Marketing

A session at SMX Social Media Marketing 2011

Monday 5th December, 2011

1:30pm to 2:45pm (MST)

Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. But remember: Twitter is opt-in, which means if you get even a little bit spammy people will un-follow, or worse, push back with negative tweets that could damage your company’s reputation. This session explores the finer points using Twitter as a business tool, and how to get more from this important source of referrals.

About the speakers

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Kurt Krejny

Director of Online Marketing, Fathom

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James Zolman

CEO, Quality Scores

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Elisabeth Osmeloski

Managing Editor, Search Engine Land

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Mathew Guiver

Paid Search Manager, e-storm International

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Time 1:30pm2:45pm MST

Date Mon 5th December 2011

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