•  

Measuring Social Media ROI

A session at SMX Social Media Marketing 2011

Tuesday 6th December, 2011

1:15pm to 2:30pm (MST)

Sure, social media has had plenty of hype, and everyone is "sure" of its value. But how do you prove that it offers a true return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, Twitter and other social media campaigns? This session looks at emerging social media analytics methods, how to measure "conversions" when there may be no tangible transactions, as well as some of the tools available to measure ROI and performance of social media activities.

About the speakers

This person is speaking at this event.
Jill Whalen

CEO, High Rankings

This person is speaking at this event.
Adam Ware

CEO, SwellPath

This person is speaking at this event.
Allison Hartsoe

VP Analytics, Semphonic

This person is speaking at this event.
Chris Sherman

Executive Editor, Search Engine Land

This person is speaking at this event.
Merry Morud

Account Manager, aimClear

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 1:15pm2:30pm MST

Date Tue 6th December 2011

Short URL

lanyrd.com/smpzz

View the schedule

Share

Topics

Books by speaker

  • Google Power

See something wrong?

Report an issue with this session