Workshop - aimClear® Facebook Marketing Intensive

A session at SMX West

Facebook has exploded to become an astonishing community of nearly 600 million users, many of whom are fanatically engaged. The eruption has marketers clamoring to stake claims in the gold rush. Join our panel of accomplished international Facebook marketers for Facebook Marketing Intensive.

You will leave this training knowing how to leverage the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising. Sessions include…

Facebook Site Clinic- Pages, Groups, Events & Search: Learn elegant Facebook SEO, ranking factors and visibility hacks to be found organically. Study winning uses of Fan and Interest Pages, Groups, Events & Facebook internal search (Facebook SEO). Panelists will share real big-brand and small business how-to case studies that rock. Attendees and trainers will share and critique each other’s Facebook assets in a "site clinic" format.

Killer Facebook Ads: For cutting-edge marketers, Facebook represents a fertile landscape for contextual advertising. Many of the 500+ plus million users self-disclose interests and respond to tightly targeted and compellingly written ads. Get a crash course in Facebook marketing and the ad platform, from fundamentals to advanced campaign management.

Facebook Demographic Research – Full Contact Edition: Leverage the Facebook ad targeting tool to uncover new and existing market segments. If ever there was a place to express creativity, intuition and guile, this is it. You’ll will learn to mine social segments that users "personas" — how they live their lives, express themselves, their reading preferences, the brands they consume, political inclinations, their perversions, afflictions, professions, hobbies as well as other predictions, tastes and affinities.

Facebook Competitive Intelligence Research: You’ll take away deadeye tactics to target customers to identify influential users. Including gathering comprehensive data on competitors’ most engaged friends for organic friend making and aggressive Facebook Ad targeting.

Facebook Marketing KPIs: Using the data to create a data-driven Facebook marketing plan, speak holistically across paid and organic tactics. How to set realistic Facebook KPIs that span an appropriately integrated mix of public relations (PR), internal (in-Facebook) and external (Google & Bing) search engine optimization, Facebook ads, Twitter, YouTube, blogs and other feeds. Learn to identify Facebook Privacy leaks to drive white hat marketing tactics.

Community Manager Training: Explore the art of non-gratuitous social behavior, including the incredible power of "Personal Journalism." Streamline the practice of authentic friend making.

Reputation Monitoring in Facebook: Learn the latest techniques and tools for keeping tabs on Facebook buzz, and your reputation in tact.

About the speakers

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Merry Morud

Fanatical search marketing pro @ aimClear w big ideas, even bigger dreams & a passion for travel fueled by an addiction to coffee. NSFW during sports events ;) bio from Twitter

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Marty Weintraub

Author, Speaker, World Traveler, Loves Sonoma, Napa, Oregon, NoCal, Nantucket, BWCA & My Awesome Family bio from Twitter

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manny rivas

Account Manager at aimClear. Doin' all things search and social. bio from Twitter

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Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

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Lauren Litwinka

Publications Manager & Online Account Manager @ aimClear. Likes: good music, good movies, good wine, gummy worms. bio from Twitter

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  • Killer Facebook Ads

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