Designing Personalized Tablet News - Bobby Ghoshal, Mark Johnson & Joey Marburger

A session at SND St. Louis

Friday 30th September, 2011

11:00am to 11:50am (CST)

Nicolas Negroponte's 1970s prophecy of "The Daily Me" is now here. Dozens of organizations from traditional media to start-ups are now creating unique, customized tablet news experiences that embrace the tablet as a personalized publishing platform. This session will discuss what has been learned so far, how to design and develop these experiences effectively on tablets -- especially when managing infinite potential content sources -- and what metrics are the best indicators to track and personalize the content. Also find out what pieces of this strategy could you apply to your organization and how can you better format your content to get shared and targeted to interested audiences.

About the speakers

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Bobby Ghoshal

Cofounder at Flud News... Designer, entrepreneur, character. Lets get fired up about something big. bio from Twitter

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Joey Marburger

Mobile design director @washingtonpost. Purdue alumnus. Married to @CasLikeThat. Love π. Never in a hurry. Just moving fast. bio from Twitter

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Mark Johnson

CEO of Zite, search and discovery observer, Nietzsche-freak, frequent imbiber, and taxidermy-lover. bio from Twitter

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SND St. Louis

United States United States, St. Louis

29th September to 1st October 2011

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