Friday 30th September, 2011
4:40pm to 5:30pm
Is it who you know or who knows you? This and other branding questions will be answered in this session, which is part of a daylong American Press Institute workshop on building journalistic brands. We will talk about the power of brands, journalists who have developed excellent brands and what you can start doing right now to craft and promote a digital brand that will sustain your career.
I help journalists leverage technology. Poynter career blogger; 18 years recruiting; Michigan State journalism teacher; Internet Evolution contributor. bio from Twitter
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