Visual Conceit: The Secret Ingredient of the Secret Ingredient - Adonis Durado

A session at SND St. Louis

Friday 30th September, 2011

4:40pm to 5:30pm (CST)

Engage your reader. As visual journalist, we are told that this is the key to our survival. But this task is daunting, and is not simple as it may sound. Designers must learn to develop various visualization techniques to captivate its readers. This is not anymore a question of designing a good page – BUT designers must produce pages that constantly grab readers by the balls, tickle their imagination, and perhaps propel them to utter the magic word: “Wow!” But how do you create a page that passes the wow-o-meter? And what are the ingredients of a “wow” page? This session will help you understand the concept of “visual conceit”, a term coined by the speaker that explores idiosyncratic approach of visualization. And there are as many forms of visual conceits, as there are many ways to skin a cat. Find out when to use “Type Attack” vs “Art Attack”, “Texturing” vs “Contextualizing”, “Deconstruction” vs “Interactivity”, and why Milton Glaser is right when he said that (design) style is irrelevant.

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SND St. Louis

United States United States, St. Louis

29th September to 1st October 2011

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