Sessions at Social Media in Pharma Summit 2011 on Tuesday 2nd August

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  • The Risks and Rewards of Involving the e-Patient in Clinical Trial Research

    by Craig

    • Discuss the unique expectations and needs of the e-patient when considering participation in a blinded clinical trial
    • Learn the potential risks when the trial participant is actively involved in social media
    • Discuss the potential for convergence between the e-patient and the e-participant, where apps and self-tracking begin to blend with ePRO and patient reported outcomes

    Teaser: Blog post at Pfizer’s Think Science Now https://science.pfizer.com/conte...
    Craig H. Lipset, Senior Director, Clinical Research, Venture Partner, Pfizer Venture Investments, Pfizer

    At 9:00am to 9:00am, Tuesday 2nd August

  • Are You Mobile? The Impact of Mobile on Social Media

    by xavier petit

    • Examining key mobile trends
    • Assessing the impact of mobile on social media adoption
    • Implication for marketers: integration and fragmentation

    Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire US

    At 10:15am to 10:15am, Tuesday 2nd August