Sessions at Social Media in Pharma Summit 2011 on Tuesday 2nd August

• Discuss the unique expectations and needs of the e-patient when considering participation in a blinded clinical trial
• Learn the potential risks when the trial participant is actively involved in social media
• Discuss the potential for convergence between the e-patient and the e-participant, where apps and self-tracking begin to blend with ePRO and patient reported outcomes

Teaser: Blog post at Pfizer’s Think Science Now https://science.pfizer.com/conte...
Speaker:
Craig H. Lipset, Senior Director, Clinical Research, Venture Partner, Pfizer Venture Investments, Pfizer

• Examining key mobile trends
• Assessing the impact of mobile on social media adoption
• Implication for marketers: integration and fragmentation

Speaker:
Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire US