Sessions at Social Media Marketing & Monitoring 2011 about Case Studies

Monday 19th September 2011

• Diageo Case Study: Delivering Sales through Social for Captain Morgan

  by Marcus Dyer and Mark Wheeler

  • Case Studies
  • Social Media Marketing

  At 10:10am to 10:40am, Monday 19th September

• bmibaby Case Study: Using Location Based Networks to Inspire Customer Loyalty & Engagement

  by Bridey Lipscombe and Naomi Bustin

  • Case Studies
  • Customer Loyalty
  • Location Marketing

  At 11:35am to 12:05pm, Monday 19th September

  Coverage slide deck

• Vue Cinemas Case Study: How to Evaluate Your Social Media Activities and Learn Lessons

  by Mark de Quervain

  • Case Studies
  • Social Media

  At 3:45pm to 4:10pm, Monday 19th September

• Play.com Case Study: Turning Fans and Followers into Buyers

  by Richard Jones and Chris Howard

  • Case Studies
  • Social Media Marketing

  At 4:10pm to 4:40pm, Monday 19th September

  Coverage slide deck